{"id":1832,"date":"2019-09-27T07:58:00","date_gmt":"2019-09-27T07:58:00","guid":{"rendered":"https:\/\/crazydomains.com\/learn\/how-search-engines-work-2\/"},"modified":"2023-08-27T16:51:31","modified_gmt":"2023-08-27T08:51:31","slug":"how-search-engines-work","status":"publish","type":"post","link":"https:\/\/www.crazydomains.hk\/learn\/how-search-engines-work\/","title":{"rendered":"[UPDATED] How Search Engines Work, and How to Make Them Work For Your Business"},"content":{"rendered":"

Google receives\u00a0<\/span>3.5 billion searches<\/span><\/a> every single day. So it\u2019s no surprise that people rely on it to learn more about businesses.<\/span><\/p>\n

When running an eCommerce website, you\u2019ll need to get on the good side of search engines.<\/span><\/p>\n

This is where search engine optimisation (SEO) steps in.<\/span><\/p>\n

But\u00a0<\/span>what is SEO, and how does it work<\/span>?<\/span><\/p>\n

SEO allows search engines to find your business website \u2014\u00a0<\/span>and<\/span><\/i> include it in relevant searches.<\/span><\/p>\n

By understanding how search engines work, you’ll know\u00a0<\/span>how to do and sharpen your SEO<\/span> strategies\u00a0and incorporate them in your\u00a0<\/span>online marketing<\/span>.\u00a0Plus, achieve higher visibility, targeted traffic, and conversions.<\/span><\/p>\n

How Search Engines Find and Rank Results<\/span><\/span><\/h3>\n

\"Seo<\/p>\n

Search engines work through three important functions: crawl<\/b>, index<\/b>, and rank<\/b>.<\/p>\n

Crawl<\/span><\/h3>\n

The first step takes place well before you conduct a search.<\/span><\/p>\n

Search engines deploy\u00a0<\/span>spiders<\/span><\/b> \u2014 bots that “crawl” the World Wide Web to look for new content. Some content examples include text, images, alt tags, and documents.<\/span><\/p>\n

When spiders crawl your page, it means that search engines are looking at it. A spider then stores and forwards your website data to search engines for indexing.<\/span><\/p>\n

Index<\/span><\/h3>\n

Once spiders crawl your page, search engines later decide if it gets indexed.<\/span><\/p>\n

That\u2019s right \u2014 not all crawled pages get indexed. But how do search engines decide what\u2019s worthy?<\/span><\/p>\n

Google only wants the best for its clients: the people who use the platform to search for something.<\/span><\/p>\n

This is why it always picks new, fresh content that\u2019ll add to a great user experience.<\/span><\/p>\n

If your page contains duplicate content from other indexed sites, then there\u2019s no need for Google to index yours.<\/span><\/p>\n

Rank<\/span><\/h3>\n

After indexing your page, search engines then decide where it should appear in results. This is where ranking comes into the picture.<\/span><\/p>\n

Now, when a user types in a keyword, search engines pick the most relevant results from their indexed pages.<\/span><\/p>\n

The most relevant results for that keyword get the best ranking.<\/span><\/p>\n

The results are based on several factors, which include:<\/span><\/p>\n