{"id":31254,"date":"2022-04-08T11:15:41","date_gmt":"2022-04-08T03:15:41","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=31167"},"modified":"2022-05-19T11:43:21","modified_gmt":"2022-05-19T03:43:21","slug":"holiday-marketing-dos-donts","status":"publish","type":"post","link":"https:\/\/www.crazydomains.hk\/learn\/holiday-marketing-dos-donts\/","title":{"rendered":"Marketing Etiquette: The Dos and Don’ts of Promoting on Holidays"},"content":{"rendered":"

Everyone sought after holidays. For marketers and business owners, these times of the year bring great marketing opportunities to reach new customers and boost sales.<\/p>\n

That\u2019s because customers are more motivated to spend on great holiday offers and discounts. They\u2019re also inclined to engage in the observances and tradition of the event such as gift-giving and theme decorating.<\/p>\n

However, brands often forget to take into consideration the gravity of some of these celebrations. This puts them in danger of putting out campaigns that misuse the event\u2019s meaning and value.<\/p>\n

Learn the proper holiday marketing decorum in this article to help you plan your promotional activities accordingly.<\/span><\/span>\u00a0<\/span><\/p>\n

The Dos of Holiday Marketing<\/h3>\n

\"\"<\/p>\n

Stay significant and empathetic<\/h4>\n

Focus your campaign on the occasion’s essence. Remember that some occasions mean more than pumping up your sales. You\u2019re an essential factor in educating your customers about a celebration\u2019s significance, making your brand memorable.<\/p>\n

PayPal\u2019s #BalanceForBetter campaign for IWD 2019 raises awareness of the inequality faced by women in entrepreneurship. They invited female business leaders to provide insights on leadership, professional development, and creating an inclusive workplace.<\/p>\n

Target the right audience<\/h4>\n

Audience targeting has always been essential to marketing. But you might want to consider reassessing this factor for your holiday marketing, especially when the occasion celebrates a specific cultural or religious event.<\/p>\n

An example of this is Tesco\u2019s multicultural blunder in Ramadan 2015. The supermarket set up a display of Pringle\u2019s in Smokey Bacon Flavour accompanied by a \u201cRamadan Mubarak\u201d greeting.<\/p>\n

Muslim shoppers found the presentation insensitive as Muslims consider pork as \u201charam\u201d or forbidden. They\u2019re also under strict fasting regulations during the day.<\/p>\n

Stick to your branding<\/h4>\n

Holidays are filled with marketers clamouring for a creative and one-of-a-kind campaign. Amidst the buzz of the season, aim to present a relevant and solid message without compromising your brand\u2019s unique identity.<\/p>\n

This is what Grammarly did for their Valentine\u2019s day campaign. They tapped on the long-forgotten art of expressing one\u2019s affection \u2014 love letters. They urged their audience to use their service in crafting the perfect love letter<\/a>.<\/p>\n

READ: 5 Low-Cost Branding Tips for Your Small Business<\/a><\/strong><\/p>\n

Be authentic and creative<\/h4>\n

Aim for a holiday presentation that\u2019s every inch authentic and creative to hook your audience. You can even tug at their strings with an inspirational campaign.<\/p>\n

What Tesco lacked in audience understanding in Ramadan 2015, they redeemed with definitive success on Mother\u2019s Day 2020. Their campaign sought to redefine the word \u201cmother\u201d as more than just a genetic connection.<\/p>\n

They featured all types of moms, stepparents, aunts, foster parents, and others, together with their children to recreate their old photos and share their experiences.<\/p>\n

\"Email<\/a><\/p>\n

Connect locally<\/h4>\n

It\u2019s one thing to reach a wide audience online, it\u2019s another thing to make an impact within your locality.<\/p>\n

Strengthen your local presence by participating in local commemorative events and programs. Provide sponsorships and donations. Engage in partnerships that support local causes.<\/p>\n

Provide promos and discounts<\/h4>\n

Who says no to a good deal? It\u2019s not holiday marketing without ever-present sales and discounts. They\u2019re forever the most effective way to lure in prospective buyers.<\/p>\n

But keep in mind to make it relevant. When celebrating International Women\u2019s Day, for example, you can offer discounts on the women\u2019s section.<\/p>\n

The Don\u2019ts of Holiday Marketing<\/h3>\n

\"Don'ts<\/p>\n

Overlook what might be offensive<\/h4>\n

Before every campaign launch, evaluate what creative decision might appear offensive to your audience. Even when it\u2019s unintentional, distasteful ads can cause irreparable damage to your brand.<\/p>\n

This is what happened to\u00a0<\/span><\/span>Zoo Weekly magazine\u00a0<\/span><\/span>which was<\/span><\/span>\u00a0under fire for featuring a bikini-clad model on their<\/span><\/span>\u00a0\u201cspecial commemorative issue<\/span><\/span>\u201d<\/span><\/span>\u00a0cover<\/span><\/span>\u00a0for<\/span><\/span>\u00a0<\/span><\/span>Anzac Day 2015.<\/span><\/span>\u00a0<\/span><\/span>T<\/span><\/span>he publication<\/span><\/span>\u00a0<\/span><\/span>showed blatant misuse o<\/span><\/span>f\u00a0<\/span><\/span>an<\/span><\/span> occasion that honours those who fought\u00a0<\/span><\/span>and died\u00a0<\/span><\/span>for peace. They also failed to\u00a0<\/span><\/span>ask the DVA<\/span><\/span>\u00a0<\/span><\/span>(Department of Veteran\u2019s Affairs)\u00a0<\/span><\/span>for permission<\/span><\/span>\u00a0to use the word \u201cAnzac\u201d commercially.<\/span><\/span>\u00a0<\/span><\/p>\n

Being too salesy<\/h4>\n

Every day, thousands of ads battle for a single person\u2019s attention online. What can help you become the top pick?<\/p>\n

Avoid shoving salesy holiday content to your audience. Instead, create impact and draw customers to your brand by providing value. Remember to highlight benefits more than features.<\/p>\n

Overdo your campaign<\/h4>\n

Broadcasting over the top campaigns can mean adverse results for your brand. At the peak of the holiday rush, the last thing people need is a time-consuming, excessive, and complicated approach.<\/p>\n

Make your marketing materials digestible and gripping at the same time. Creativity doesn\u2019t mean exaggeration. Often, the simplest ways make the most impression.<\/p>\n

Promote responsibly<\/h2>\n

While holidays can bring endless opportunities to be creative with your campaign, it\u2019s important to tread it with caution as well. This is especially for those that tackle religion, social causes, health, and the struggles of the minority. Remember that you can influence your viewer\u2019s perception of these matters.<\/p>\n

However, when done right, it can help you deliver substantial content and achieve marketing success. Take note of these dos and don\u2019ts to guide you in building a suitable yet winning holiday marketing strategy.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Learn the ways you can execute a successful holiday marketing campaign without demeaning an occasion’s value in this guideline.<\/p>\n","protected":false},"author":993,"featured_media":44040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1254],"tags":[1772],"coauthors":[4498],"class_list":["post-31254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-tips"],"acf":[],"yoast_head":"\nMarketing Etiquette: The Dos and Don'ts of Promoting on Holidays - Crazy Domains Learn<\/title>\n<meta name=\"description\" content=\"Holidays bring countless marketing opportunities. 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