{"id":38633,"date":"2021-11-03T14:55:39","date_gmt":"2021-11-03T06:55:39","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=38436"},"modified":"2023-08-25T17:27:46","modified_gmt":"2023-08-25T09:27:46","slug":"nurture-leads-email-marketing","status":"publish","type":"post","link":"https:\/\/www.crazydomains.hk\/learn\/nurture-leads-email-marketing\/","title":{"rendered":"5 Tactics to Effectively Nurture Leads with Email Marketing"},"content":{"rendered":"

Studies show<\/span>\u00a0<\/span><\/b>64%<\/span><\/a>\u00a0of small businesses use email marketing to reach out to customers. However, not every\u00a0email\u00a0campaign is effective<\/span>. After all, modern-day internet users\u00a0aim to\u00a0keep\u00a0their<\/span> inbox clear from spam. And between email delivery failure and the inability to attract clicks, the purpose of sending emails gets diluted.\u202f<\/span>\u00a0<\/span><\/p>\n

So,\u00a0if you\u2019re asking yourself\u00a0\u201c<\/span>what email campaign should I run\u00a0to effectively\u00a0nurture leads with email marketing?\u201d<\/span>, here are\u00a0five proven\u00a0tactics\u00a0you should consider:<\/span>\u00a0<\/span><\/p>\n

Nurture Leads with Email Marketing: 5 Tactics You Should Know<\/span><\/b>\u00a0<\/span><\/h2>\n

Segment and\u00a0score\u00a0leads<\/span>\u00a0<\/span><\/h3>\n

\"\"<\/p>\n

Almost\u00a0<\/span>70% of millennials<\/span><\/a>\u00a0are frustrated by the fact that brands send them irrelevant emails. Such a figure begs one to wonder, if you are not sending your\u00a0<\/span>email marketing campaigns to the right pe<\/span>ople, why are you even sending it\u00a0anyway?<\/span>\u00a0<\/span><\/p>\n

The first step to running highly effective lead nurturing campaigns is to segment\u00a0your\u00a0audience. It acknowledges that a blanket approach to\u00a0<\/span>nurturing leads with email marketing<\/span> would not work\u00a0since each of your customers is\u00a0different.\u00a0Instead, you\u00a0should\u00a0classify them based on factors like their demographics, buyer\u2019s journey stage,\u00a0behaviour, and interests.<\/span>\u00a0<\/span><\/p>\n

READ: Top 5 Email Campaigns You Should be Sending to Customers<\/a><\/strong><\/p>\n

Next, you need to carry out lead scoring. This is\u00a0a numeric point system that indicates the value of\u00a0a\u00a0lead and its likelihood to convert.\u00a0<\/span>\u00a0<\/span><\/p>\n

Create\u00a0separate\u00a0campaigns<\/span>\u00a0<\/span><\/h3>\n

\"\"<\/p>\n

As you segment\u00a0your\u00a0leads, you may\u00a0observe\u00a0that they have varying expectations that change across their\u00a0buyer\u2019s\u00a0journey. As such, you have to\u00a0modify\u00a0your\u00a0<\/span>email marketing campaign<\/span>\u00a0to align with these goals.<\/span>\u00a0<\/span><\/p>\n

Typically, any buying cycle can be classified into three distinct stages –\u00a0ToFu\u00a0(Top of the Funnel), MoFu (Middle of the Funnel), and\u00a0BoFu\u00a0(Bottom of the Funnel). Knowing the characteristics of the lead at every juncture allows\u00a0you to gently nudge them through the journey to drive\u00a0favourable\u00a0results.<\/span>\u00a0<\/span><\/p>\n

For instance, most lead nurturing\u00a0<\/span>email marketing examples<\/span>\u00a0will illustrate how the\u00a0ToFu\u00a0corresponds to the awareness stage. Here, you need to offer them assistance and solutions to earn their trust. Once the lead continues to show an interest, your objective\u00a0should\u00a0shift towards learning more about\u00a0them\u00a0and their motivation – which is the MoFu.<\/span>\u00a0<\/span><\/p>\n

Finally, when you have garnered enough\u00a0information\u00a0about their\u00a0purchasing\u00a0decision during the\u00a0BoFu, you can transfer\u00a0them\u00a0to sales. Thus, plan out your\u00a0<\/span>email marketing campaigns<\/span>\u00a0to suit these objectives.<\/span>\u00a0<\/span><\/p>\n

\"Banner<\/a><\/p>\n

Stay\u00a0consistent<\/span>\u00a0<\/span><\/h3>\n

\"\"<\/p>\n

It\u2019s now\u00a0clear that even when you\u00a0<\/span>nurture leads\u00a0primarily\u00a0with email marketing,<\/span>\u00a0the lead would transition through multiple filters and have transformative experiences. And despite\u00a0its\u00a0changing landscape, businesses must maintain consistency in their branding, tone, context, schedule, etc., while navigating the conversations.<\/span>\u00a0<\/span><\/p>\n

With this, it would help to have a dedicated person to plan and execute all\u00a0<\/span>email marketing<\/span><\/b><\/a>\u00a0strategies. Having a single point of contact\u00a0allows\u00a0consistency in all your communications. At the same time, they can act as the custodian of all your marketing material\u00a0including the creation of<\/span>\u00a0email marketing templates<\/span>\u00a0and\u00a0content maps.\u00a0Such a setup allows room for scalability as you expand operations without marring the customer experience.<\/span>\u00a0<\/span><\/p>\n

Humanise\u00a0your\u00a0approach<\/span>\u00a0<\/span><\/h3>\n

\"\"<\/p>\n

The key to nurturing long-lasting leads is maintaining a human touch. While tools like CRMs can take care of the \u201cpersonalisation\u201d aspect in relation to adding customer details, true\u00a0personalisation\u00a0stems from hosting natural conversations.\u00a0<\/span><\/p>\n

READ: Will Email Marketing Remain Relevant in 2022?<\/a><\/strong><\/p>\n

Wherever possible, have your teams draft friendly and conversational emails. Of course, this does not mean that you need to start your emails with a \u201chey, what\u2019s up, HMU if you wish to buy this.\u201d Find a brand voice and tonality that resonates with your audience and aligns with your organization—\u00a0and stick to it through all interactions.<\/span>\u00a0<\/span><\/p>\n

Test,\u00a0optimise, and\u00a0automate<\/span>\u00a0<\/span><\/h3>\n

\"AB<\/p>\n

Finally, understand that lead nurturing is a continuous process. Even if you have formulated a solid strategy to\u00a0<\/span>nurture leads with email marketing,<\/span> consistently\u00a0review its\u00a0performance.\u202f<\/span>\u00a0<\/span><\/p>\n

Schedule regular audits to test your\u00a0<\/span>email marketing campaigns<\/span>\u00a0and discover ways to add\u00a0value.\u00a0<\/span>\u00a0<\/span><\/p>\n

Conduct A\/B testing on your tried and tested\u00a0<\/span>email marketing template<\/span>\u00a0to discover subject lines, content formats, and CTAs that\u00a0best work for you.\u00a0<\/span>\u00a0<\/span><\/p>\n

Also, identify bottlenecks and redundancy to implement an automation software for higher responsiveness. These tools can be instrumental in running trigger campaigns to drive conversions effectively.<\/span>\u00a0<\/span><\/p>\n

Maximise\u00a0your email marketing success<\/span>\u00a0<\/span><\/h2>\n

Lead nurturing through\u00a0<\/span>email marketing campaigns<\/span>\u00a0continues to remain the most effective channel for connecting with target audiences. While\u00a0making\u00a0any decision on how you\u00a0<\/span>nurture leads with email marketing<\/span>, always put yourself in your audience\u2019s shoes so that you can add upfront value at every touchpoint.\u00a0<\/span>\u00a0<\/span><\/p>\n

That being said, use the above tips to boost your lead nurturing efforts to\u00a0amp\u00a0up the relevance and engagement of your campaigns and drive better results.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Studies show\u00a064%\u00a0of small businesses use email marketing to reach out to customers. However, not every\u00a0email\u00a0campaign is effective. After all, modern-day internet users\u00a0aim to\u00a0keep\u00a0their inbox clear from spam. And between email delivery failure and the inability to attract clicks, the purpose of sending emails gets diluted.\u202f\u00a0 So,\u00a0if you\u2019re asking yourself\u00a0\u201cwhat email campaign should I run\u00a0to effectively\u00a0nurture […]<\/p>\n","protected":false},"author":17,"featured_media":38635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1992,1254],"tags":[],"coauthors":[2653],"class_list":["post-38633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing"],"acf":[],"yoast_head":"\n5 Tactics to Effectively Nurture Leads with Email Marketing - 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