{"id":40258,"date":"2021-12-21T10:57:33","date_gmt":"2021-12-21T02:57:33","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=40233"},"modified":"2023-08-25T18:37:29","modified_gmt":"2023-08-25T10:37:29","slug":"holiday-promos-ecommerce","status":"publish","type":"post","link":"https:\/\/www.crazydomains.hk\/learn\/holiday-promos-ecommerce\/","title":{"rendered":"How to Effectively Run Holiday Promos for Your Ecommerce"},"content":{"rendered":"<p><span data-contrast=\"auto\">The holiday season is one of the most anticipated yet busiest times\u00a0of the\u00a0year for ecommerce businesses. Right from creating brand awareness,\u00a0updating\u00a0their landing pages to coming up with new strategies, there is an overwhelming list of tasks to manage.<\/span><\/p>\n<p><span data-contrast=\"auto\">However, the season is also the perfect opportunity to\u00a0strengthen customer relationships\u00a0and boost sales.\u00a0In this blog, we\u2019ll\u00a0share some of the best ecommerce marketing tips to help you drive a robust marketing strategy\u00a0during\u00a0the holidays.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">5 Helpful Tips to Run Effective Holiday Promos<\/span><\/b><\/h2>\n<h3 aria-level=\"3\"><b><span data-contrast=\"auto\">1. Consider\u00a0omnichannel\u00a0marketing<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h3>\n<p aria-level=\"3\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-40261\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/12\/Consider-omnichannel-marketing.png\" alt=\"Consider omnichannel marketing\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/12\/Consider-omnichannel-marketing.png 728w, https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/12\/Consider-omnichannel-marketing-300x150.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"auto\">When it comes\u00a0to\u00a0running holiday promos for your\u00a0ecommerce\u00a0business, sticking to only one avenue of marketing is simply not enough. Customers today are omnipresent and are hanging out in all kinds of places. That\u2019s why it\u2019s important to\u00a0adjust your tactics\u00a0in\u00a0reaching\u00a0out to them.<\/span><\/p>\n<p><span data-contrast=\"auto\">One of the excellent ways to capture and sustain customer engagement is using newsletters and\u00a0email marketing. Similarly, leverage social media channels such as Facebook, Twitter, and Instagram to get you in front of your followers as well as prospects.<\/span><\/p>\n<p><span data-contrast=\"auto\">Another thing to consider here is the change of approach from channel to channel. For instance, your email newsletter should be different from your onsite banner copy, and your CTAs for Facebook should be different from the aesthetics for Instagram. The need is to\u00a0A\/B\u00a0test multiple channels and content variations to bring in the broadest range of customers to\u00a0improve\u00a0sales numbers.<\/span><\/p>\n<p><a href=\"https:\/\/www.crazydomains.com.au\/email-marketing\/?utm_source=blog&amp;utm_medium=CD_ContentHub&amp;utm_campaign=effective-holiday-promos-ecommerce\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-30969 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/04\/Banner-Email-Marketing-1.png\" alt=\"Email Campaigns\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/04\/Banner-Email-Marketing-1.png 728w, https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/04\/Banner-Email-Marketing-1-300x101.png 300w, https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/04\/Banner-Email-Marketing-1-400x135.png 400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"auto\">2. Get creative with your promotional campaigns<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h3>\n<p aria-level=\"3\"><img decoding=\"async\" class=\"alignnone size-full wp-image-40262\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/12\/Get-creative-with-your-promotional-campaigns.png\" alt=\"Get creative with your promotional campaigns\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/12\/Get-creative-with-your-promotional-campaigns.png 728w, https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/12\/Get-creative-with-your-promotional-campaigns-300x150.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"auto\">Customers don\u2019t mind spending\u00a0extra\u00a0during the holiday season. However, that doesn\u2019t mean that each of your holiday campaigns will bring in high returns. What is required here is to get creative\u00a0in\u00a0designing your holiday campaign. Some of the ways you can do this include:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Creating a holiday gift guide:\u00a0<\/span><\/b><span data-contrast=\"auto\">Think about helping your customers find the perfect gift with a curated holiday gift guide. Make\u00a0a bundle\u00a0of your best-selling products around a holiday theme.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Offering a\u00a0personalised\u00a0combo:\u00a0<\/span><\/b><span data-contrast=\"auto\">Another idea is to create a\u00a0personalised\u00a0holiday combo for every customer. This is a great strategy to\u00a0grab their attention.\u00a0It drives them into thinking that they\u2019re saving more when purchasing\u00a0combo\u00a0products.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Offering free shipping:\u00a0<\/span><\/b><span data-contrast=\"auto\">To further spruce up your promotional campaign, make sure to provide free shipping and free holiday gift wrapping. You can set a minimum spending threshold that the buyers need to reach to avail of the offer.<\/span><\/li>\n<\/ul>\n<h3 aria-level=\"3\"><b><span data-contrast=\"auto\">3. Offer\u00a0tiered\u00a0discounts<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h3>\n<p aria-level=\"3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40263\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/12\/Offer-tiered-discounts.png\" alt=\"\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/12\/Offer-tiered-discounts.png 728w, https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/12\/Offer-tiered-discounts-300x150.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"auto\">Running a\u00a0tiered discount structure where the more the customers spend, the more they save is another excellent strategy to boost sales. This helps you\u00a0grab customer attention and encourage bigger purchases.<\/span><\/p>\n<p><span data-contrast=\"auto\">For instance, if a customer purchases merchandise worth $400 or more, they\u2019ll save 10%.\u00a0Similarly, if they spend $600 or more, they\u2019ll save 20%. However, if they purchase items worth $1,000, they can save a whopping 35%.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"auto\">4. Host a\u00a0holiday-themed\u00a0contest<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h3>\n<p aria-level=\"3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40264\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/12\/Host-a-holiday-themed-contest.png\" alt=\"Host a holiday-themed contest\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/12\/Host-a-holiday-themed-contest.png 728w, https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/12\/Host-a-holiday-themed-contest-300x150.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"auto\">Time to put your social media profiles to good use. It\u2019s the best platform to run\u00a0holiday-themed contests\u00a0boosting customer\u00a0engagement.<\/span><\/p>\n<p><span data-contrast=\"auto\">You can\u00a0run a\u00a0challenge or a\u00a0contest\u00a0where your followers need to like your post, tag a friend or engage with your content in some other way.\u00a0You can also explore other ideas such as\u00a0a holiday photo contest\u00a0or\u00a0running a Christmas countdown giveaway with different gifts to win every day.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"auto\">5. Partner with various online retail channels<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h3>\n<p aria-level=\"3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40265\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/12\/Partner-with-various-online-retail-channels_.png\" alt=\"Partner with various online retail channels_\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/12\/Partner-with-various-online-retail-channels_.png 728w, https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/12\/Partner-with-various-online-retail-channels_-300x150.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"auto\">With an increasing number of consumers expected to shop online this holiday season, it becomes\u00a0more\u00a0important to\u00a0use every platform to sell your products.<\/span><\/p>\n<p><span data-contrast=\"auto\">You can do this by partnering with online retail channels\u00a0like Amazon and Etsy. You may think it\u2019s\u00a0unnecessary\u00a0since you already have your own ecommerce site.\u00a0But it pays a lot to partner with them\u00a0and reap\u00a0benefits, including:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Boost sales and conversions:<\/span><\/b><span data-contrast=\"auto\">\u00a0Most buyers prefer to purchase products from popular retail channels like Amazon.\u00a0This is because\u00a0they\u2019re more familiar and comfortable\u00a0with the shopping and payment process.\u00a0So, when curating your holiday promos, make sure to\u00a0mention other places online where your customers can purchase your product.\u00a0Giving them a variety of options to find your\u00a0product,\u00a0also increases your chance of\u00a0generating more sales.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Gain new customers:\u00a0<\/span><\/b><span data-contrast=\"auto\">Partnering with retail channels\u00a0doesn\u2019t only\u00a0boost\u00a0your sales but\u00a0also your\u00a0brand visibility. It\u2019s a gateway to promote that your brand exists, attracting new customers.<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">Make the holidays more bountiful for your business<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The holiday season presents the biggest opportunity for ecommerce businesses to boost their sales and revenue. It is a great chance to offer deals that\u00a0coax\u00a0both existing and prospective customers to stick around and come back to you even after the\u00a0holiday season\u00a0is over.<\/span><\/p>\n<p><span data-contrast=\"auto\">All in all, marketing during the holiday season is primarily about identifying the gaps you need to fill and implementing ways to support your customers better. Use the above tips to make your\u00a0ecommerce\u00a0business\u00a0holiday-ready, and before you know it, you\u2019ll be welcoming excited holiday shoppers with ease.<\/span><\/p>\n<p><a href=\"https:\/\/www.crazydomains.com.au\/ecommerce-website-builder\/?utm_source=blog&amp;utm_medium=CD_ContentHub&amp;utm_campaign=effective-holiday-promos-ecommerce\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-31771 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/04\/Ecommerce-Builder.png\" alt=\"\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/04\/Ecommerce-Builder.png 728w, https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/04\/Ecommerce-Builder-300x101.png 300w, https:\/\/www.crazydomains.hk\/learn\/wp-content\/uploads\/2021\/04\/Ecommerce-Builder-400x135.png 400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holiday season is one of the most anticipated yet busiest times\u00a0of the\u00a0year for ecommerce businesses. Right from creating brand awareness,\u00a0updating\u00a0their landing pages to coming up with new strategies, there is an overwhelming list of tasks to manage. However, the season is also the perfect opportunity to\u00a0strengthen customer relationships\u00a0and boost sales.\u00a0In this blog, we\u2019ll\u00a0share some [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":40259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1254],"tags":[1263,1772,5061],"coauthors":[2653],"class_list":["post-40258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ecommerce","tag-marketing-tips","tag-online-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Effectively Run Holiday Promos for Your Ecommerce - Crazy Domains Learn<\/title>\n<meta name=\"description\" content=\"The holiday season presents a great opportunity to boost your ecommerce sales. Learn helpful tips in running impactful holiday promos here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazydomains.hk\/learn\/holiday-promos-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Effectively Run Holiday Promos for Your Ecommerce - Crazy Domains Learn\" \/>\n<meta property=\"og:description\" content=\"The holiday season presents a great opportunity to boost your ecommerce sales. 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